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Handling Negative Comments in Social Media

As a small business owner you are likely chief, cook and bottle washer. Adding social media maven to your job titles probably seems like a headache but, like it or not, if you have a product or service...

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How NOT To Respond To Negative Comments: Applebee’s And Idiocy

At Turn The Page we like a good giggle. But sometimes a giggle can turn into a gasp as we watch a big company turn the social media hose onto itself and then complain that they’re damp. Such as it was...

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Are Reviews Killing ServiceMagic’s Rebranding?

As ServiceMagic moves forward with its’ re-branding to HomeAdvisor.Com, I am struck by the futility of rebranding for an online company or any company for that matter. In ServiceMagic’s case, they are...

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